On April 21st Google de-ranked millions of websites from the first page of search results – for one simple reason – because the websites were not “responsive.”
Chances are you’ve been hearing a lot lately about the advantages of having a “responsive” website. So you’ve heard about how cool responsive websites are, how they adjust to the size of your screen, and how most businesses are moving towards completely responsive sites. But you still may not understand exactly what a responsive website is and the disadvantages of continuing to maintain a “non-responsive” site. In this article we’ll discuss what a “responsive” web design is, why everyone is raving about them, and how not upgrading can have negative affects on your web presence.
First and foremost, let’s answer the one question everyone is asking – what is “responsive” web design? At it’s core, responsive web design means that a site was specifically designed for optimal viewing performance – regardless of what device you’re using. Whether you’re using an iPad, an Android phone, a desktop pc or a laptop, the site will automatically adjust things like menus, text size, and photos to provide the optimal viewing experience.
So why is this so important and why is Google de-ranking websites because of it? Very simple – 60% of the hits your website sees on a daily basis are coming from mobile web browsers. With that many daily users viewing your website from a mobile browser, not only is it imperative that they be able to view your website with ease, it’s imperative! Why is Google de-ranking websites? Put simply – because they can. As the largest internet search provider in the world, Google is in a position to set the rules of the internet on their terms. They want to provide their users with the best product experience possible on the devices they use most often – mobile browsers. That is the sole reason why Google has incentivized responsive web designs over traditional web view HTML design.
With that said, if you’re considering launching a new website or your current website is not responsive, I would highly encourage you to pick up the phone today and give us a call at 206-414-0140 to discuss updating your site to be responsive. At Sound Strategy we strive to provide fully responsive websites at rates anyone can afford. Give us a call – we’ll help you prepare your business for the future of the internet!