PR Plans:
At Sound Strategy we have a wide range of public relations services- our firm is staffed with highly talented individuals. Our intelligent, proactive and resourceful team has a positive reputation in public relations and marketing expertise. Whatever is essential to you and your business, you will value our detailed, inventive and results-driven methods.
Sound Strategy’s team knows that one of the most integral parts of any PR plan is having targeted public relations strategies. It is essential that all of your business’ messages are being received as originally intended through all channels of communication. From conception to completion, we use innovative techniques to develop plans that resonate with all key stakeholders. We are able to execute public relations plans that ensure executive positioning, internal communications, stakeholder engagement and media relations all tell a consistent story. 
Editorial Services:
High quality content is the focus of our PR and marketing strategy. Our content editors and writers guarantee sharp copy that maintains a cohesive voice and character that reflect your business needs, whether that’s editing a blog or digital magazine. Messages can be processed in a variety of ways depending on the context in which they are read, which is why our staff meticulously review writing with a fine-toothed comb to ensure as little misinterpretation as possible.
Media Relations:
Today’s media is transforming right before our eyes. Between bloggers, citizen journalists, and the 24 hour new cycle, the chance of your story making the news is ever slimming. It’s not enough to just send out a press release and hope that it sticks. In today’s media environment, the reality is that without having a relationship with the media, your press releases often end up in the junk folder never to be seen by the people that matter the most.
Sound Strategy’s founder, Brad Delaney has spent years cultivating professional relationships with journalists, bloggers, influencers, and publishers, so that when we need to tell your story, we have the ear of the people that matter the most. We already know what stories they’re interested in covering, so we aren’t wasting precious time sending out millions of press releases that end up in junk or spam folders. By working in this way, we are able to better facilitate an ongoing working relationship that benefits both our client and the media.
Public Affairs:
We mesh our consumer marketing knowledge while being conscious of current events to innovate promotions that inform the public while also reaching key stakeholders throughout the country. Your relationship with events communities, policy makers, public outreach programs, and the general public is affected by your organization’s position on current happenings around the globe. We at Sound Strategy combine our strength in communications, media relations, print campaigns, social responsibility, and more to maintain your company’s reputation and influence your key stakeholders to find common ground.
Crisis Management:
A crisis can be catastrophic to any organization’s reputation. However, a smart, proactive, and prudent approach can not only mitigate the damage, but also has the potential to leave your organization with a better reputation than it had beforehand. Organizations that successfully weather the storm through crisis often emerge as well-respected and highly valued brands. Between the 24 hour news cycle, bloggers, and citizen journalists, the chances of organizational crisis has increased by over 400 percent in just the past decade. Brand perception functions more like a real-time trading desk, with 24/7 news, social media and online conversation shaping your brand with or without your participation. Sound Strategy has the experience necessary to help you and your organization weather the storm of organizational crisis. Examining vulnerabilities early on, developing contingency plans, monitoring the story, and prepping you and your team to face stakeholders and media are all key aspects to our approach in helping you mitigate damage to your organization’s reputation and emerge as an industry leader in corporate responsibility. Our Crisis Line is open 24/7 and trained professionals are standing by to help you respond when crisis strikes. For immediate Crisis Assistance, call 206-414-0140.